Public Relations Officer

Public relations Officer (PRO) direct publicity programs to an audience upon which their organization’s success depends, such as consumers, stockholders or the general public.

They often specialize in a specific area, like crisis management, or a specific industry, such as healthcare.

They use all available communication media in their efforts to maintain their target group's support.

SKILLS

Public relations managers have to be excellent oral and written communicators; they also must be able to connect with a wide variety of audiences.
They must have the ability to develop and maintain strong working relationships, not only with their clients, but with media representatives as well.
They should have experience managing a team and possess skills that will enable people to achieve performance goals.

EDUCATION

Some employers prefer a bachelor's or master's degree in public relations or journalism.
Typical curriculum should include courses in advertising, business administration, public affairs, political science, and creative and technical writing.

OUTLOOK

Employment is projected to increase rapidly, but competition for jobs is expected to be intense.
Public relations Officer jobs are highly coveted and will be sought by other managers or highly experienced professional and technical personnel, resulting in substantial competition.